What part does deception of one kind or another play in Twelfth Night?

Deception is present in Twelfth Night on a number of levels. To examine the role of deception in Twelfth Night in relation to the plot, we must consider what may have occurred if in fact there was no deception in the piece. Deception sets the whole story in motion, and is pivotal in creating the irony and comedy that abounds in Twelfth Night. It is through deceit and deception that the topsy-turvy web of comedy and confusion that entangles the characters of Twelfth Night is spun. The deception exhibited in the play can be divided into two groups. Firstly, let us consider cases of self-deception. Orsino is a classic sufferer, and continually pines away for his darling Olivia. The self absorbed Orsino believes himself to be in love with the Countess Olivia; however, it would appear that Orsino is more in love with the notion of being in love than anything else. In his opening lines he talks of his love, but it is not until seventeen lines later that he first mentions Olivia. He does not talk to Olivia, and is content to mope around his house in self-involved sorrow while he sends courtiers to woo her on his behalf. Ironically, Olivia is in a similar situation. She uses the unfortunate excuse of her brother's demise to hide herself away from the world, and shows no interest in relating to the other Illyrians. If these two characters were free of their self-deceit, and able to see themselves as they truly are, a tremendous impact would be had on the play. Perhaps Olivia would have returned Orsino's apparent love, after all he is of very noble birth. In this scenario Viola and Sebastian would be cut out of the story entirely, and the original trickery and chaos would not come about. Alternatively, Orsino may have realised the truth about his emotions and stopped his pursuit of Olivia. Cesario would not be sent to her, and Olivia would not fall in love with ‘him'. Furthermore, Sebastian and Olivia's final union would also be impossible, and Cesario would remain bound by ‘his' disguise. Olivia's steward, Malvolio, struggles to see his real self. He is of the opinion that he is in some way superior to others of his social class and deserves to be elevated to the nobility because of his supremacy. He sees himself as surrounded by ‘idle, shallow things', not of his ‘element ‘ and this feeds his unexpected ambition to the point where he is able to be fooled by Sir Toby and Maria's trickery. He is deceived completely, and Sir Toby remarks ‘. . . thou hast put him in such a dream, that when the image of it leaves him, he must run mad.' If Malvolio was not so deceived, he would not have this belief of superiority, nor would his holding of this belief be exploited. He would find the letter's message unbelievable and escape the suffering caused by his original trust in its words. His strong ambitions would remain a secret, and the sense of pity and respect we gain for Malvolio through his struggle to be deemed sane would also be non-existent. The comedy of the puritan's trials would also be lost. Sir Andrew's self-deception provides nothing but comedy. The deluded clumsy simpleton thinks he is sophisticated, noble, and a marriage prospect for Olivia. Had Sir Andrew known his chances truthfully, he would have ended his pursuit of Olivia's love. Sir Andrew's absence would result in a loss of a number of humorous debacles; however the major events of the story would be largely unaffected. The other kind of deception in the play is the deception of others. Viola is undoubtedly the most deceptive of the characters, and her deception plays the greatest role in the play. Her original desire to be disguised as a man facilitates the formation of the dreaded love triangle and the resulting complexities that make up the story of Twelfth Night. Viola's decision to conceal her true gender is the basis and foundation for the entire plot. She makes a conscious decision to hide her true self, saying: Conceal me what I am, and be my aid For such disguise as haply shall become The form of my intent. When talking with Olivia, Viola even states that she is concealing herself: Viola: †¦you do think you are not what you are. Olivia: If I think so, I think the same of you. Viola: Then think you right: I am not what I am. Was it not for Viola's deceptive disguise, she would not have become a member of Orsino's court. She would not have been sent to Olivia, nor would the mislead Olivia fall in love with Cesario, and later Sebastian. It was Olivia's love for Cesario that saved her from becoming a recluse, and this would have been her fate were it not for Cesario's arrival. Cesario would remain unknown to Orsino, and Orsino and Viola's marriage would not occur. The Duke would almost certainly have continued to wallow in his sorrows as he languished over Olivia. Viola soon becomes anxious at the massive effects of her deception: Disguise, I see thou art a wickedness Wherein the pregnant enemy does much. The major events concerning the main characters would not take place, if Viola had not deceitfully donned the disguise of Cesario. Her deceit has drastic consequences, and huge meaning for all. Even Sir Andrew would have been saved from his embarrassing duel, it Viola was not disguised. Viola's deception provides the extra dimension of dramatic irony that is present throughout the piece. The troubles created by her deception in regard to gender, and mismatched love provide many ironically comedic moments. Olivia falls head over heels in love with none other than a woman in disguise, who is in turn in love with a man, who ironically believes her to also be a man. Each character says or thinks a number of things that are ironically false and often humorous, while the audience has the luxury of seeing past the deception and realising how wrong the characters are about one another. Sir Toby, Fabian and Maria are the conspirators behind Malvolio's downfall, who is the unsuspecting victim of Maria's deceitful letter. Later Feste delivers the cruellest blow when he disguises himself as Sir Topas, the curate. Here Malvolio endures his greatest suffering as his sanity is questioned and his limits tested. Without their scheme to get square with Malvolio, we would not see him suffer or discover his other side as discussed earlier. It is only through Maria and Sir Toby's deception, that Malvolio's respectable, pitiable and admirable qualities are revealed. Sir Toby and Fabian are also behind Sir Andrew's deception. Sir Toby's false friendship and advice leads only to his enjoyment and Sir Andrew's misery. He is manipulated incredibly by Sir Toby, at all times for his personal benefit. Toward the end Sir Toby shows his true feelings for Sir Andrew calling him ‘An asshead, and a coxcomb, and a knave†¦' The resulting comedy of his suit to Olivia and his duel with Cesario, would not occur were it not for Sir Toby's deception. Antonio would also be relieved of his confusion, as he would not step in to save Viola whom he mistook for Sebastian. Near the end, Sebastian realises there is something in the extraordinary situation ‘That is deceivable'. Olivia bade Malvolio ‘return' Orsino's ring to Cesario, in the hope that he would return to her. This was fraudulent trickery on Olivia's behalf in order to see her new love again. Later she apologises for her deceptive ‘cunning ‘ but it is through this deception that the love triangle between Orsino, Olivia and Viola is strengthened. Deception facilitates the formation of Twelfth Night's intricate plot. Shakespeare uses deception on a number of levels. He alludes to the deception in the play right from the beginning, in the title. Historically Twelfth Night is the last night of twelve days of celebration following Christmas, in which social order is upturned and anything and everything goes. The subtitle, ‘Or What you will', fits well with the attitude of Twelfth Night's festivities when people could do whatever and be whoever they liked. Not only is deception essential in the construction of the plot, but it is also present so that Shakespeare can relate to us the outcomes of those who practice deception and those who are deceived. There does not seem to be a concrete system with which a character's rewards or punishment can be determined in respect to their deception. Viola, Sir Toby and Maria are some of the chief deceivers, and yet they are rewarded with wedded bliss. These characters are also able to see past much of the other character's deception. Olivia and Orsino suffer from self-deception, and nonetheless receive the same reward. Malvolio and Sir Andrew see themselves even less truly, and can find no happiness. Feste is arguably the least deceived of the Illyrians, but for this he receives no consolation. Perhaps Shakespeare is trying to show that those involved with deception, are taking a risk. Whether you are being deceived or deceiving others, you can never control, or be sure of your outcome. Shakespeare also uses deception in relation to the concept of fate. Despite the immense deception of the play, Shakespeare ensures the right people still end up together; and although deception affects their journey, their destination remains unchanged. The celebrations of Twelfth Night must come to an end, as does the play, and the happiness of some of its characters. Feste's melancholy final song does nothing to assure us of even the handful of happy characters' continued happiness. Feste's song tells a story of growing up and growing old, recounting a story of the discovery of the unkindness and harshness life. Shakespeare's ending for Malvolio and Feste, who are at opposite ends of the spectrum of deception, serve as reminders to the uncertainty of life. Both the comic plot and the romantic plot are constructed in deception. The confusion, trickery, comedy and chaos of Twelfth Night is present only because of the characters' deception of themselves and one another. Deception makes Twelfth Night what it is. It is the cause of the story, and without it Twelfth Night would be a very straight-forward, linear bore without any twists or turns. It is through deception that Shakespeare shows us the triumph of fate and the uncertainty of life, and the play gives an insight into what awaits those who gamble with deception and false judgement. Deception plays a huge part in Twelfth Night and is essential in making it the topsy-turvy, ironic, chaotic comedy that it is.

India and Pakistan: Most Different Systems

It is a cardinal truth that one of the most important factors in the political environment of the Asiatic region is the relationship between India and Pakistan. The system analysis with regard to India and Pakistan is a most interesting affair for an obvious reason. It shows how a people who had lived together for centuries can drift apart on communal question. Not only that, it also shows that due to differences in political culture the two states have, in spite of an equal start, chosen two divergent ways. As such, their fundamental differences have become clearly visible and practically speaking, it is very difficult, if not impossible to bridge the gulf. Particularly, their conflict has, in the meanwhile, turned this Asiatic region into a storm centre which may at any time trigger off a nuclear holocaust. Above all, this political tension has merged with global politics and, hence, the problem has become more acute. Before August 15, 1947, India was a unified state. The two dominions – India and Pakistan – came into being as separate states on that very day as a result of communal frenzy and blood-strained riots. It is a significant fact that the British rule was introduced in India by overthrowing the Muslim rulers and, hence, the Muslim community had a bitter hatred of the British. This hatred soon turned into an enmity with the western culture as well as their science and literature. But the Hindus accepted English and, thus, soon they were acquainted with the western culture and their thoughts – specially the concepts of liberty. As such, political consciousness grew up rapidly and in 1885, the Congress came into being as a national organization for political agitation. Though it was a secular entity and many Muslims joined it with a genuine eagerness, some Muslim leaders dubbed it as a Hindu organization and Sayid Ahmed, in particular, taught the Muslims that their interests were different and even at cross purposes. Thus, a counter movement came to the fore, swearing loyalty to the British. â€Å"The British also pulled strings behind the scene† (De, 103). In this way, the British authorities pursued the ‘Divide and Rule’ policy for its own interests and, thus, the gulf began to enlarge. With the British encouragement, the Muslim League was formed in 1906 for acting as a counterpoise for the Congress. Lord Dufferin, the Viceroy, once observed that ‘fifty millions of men were themselves a nation and a very powerful nation’. Similarly, Lord Salisbury, the Secretary of state for India announced that ‘it would be impossible for England to hand over the Indian Muslims to the tender mercies of hostile majority’. The British government was, thus, sowing the seeds of Pakistan more than half a century before it was actually born (Chopra, 16). But the elections of 1937 under the government of India Act hastened the crisis. While the Congress captured power in eight provinces, the league was totally disillusioned. The poor election results convinced Jinnah, the League-leader, that the only way to counteract the Congress was to inflame communal feelings among the Muslims (Sen, 263). Soon, in 1940, the League passed the Pakistan resolution for a separate state (Moon, 41). The rift soon reached the boiling point. The differences bitterly came up during the Cripps Mission and Cabinet Mission. Jinnah called for the ‘Direct Action Day’ on 16th August 1946 which resulted in a terrible blood bath. Soon an interim cabinet was formed – but it was torpedoed by the League Ministers (Bose, 135). It was, thus, realized that the two communities would not be able to live together – on August 15, 1947, two Dominions came up after a partition. Basic Differences Though both India and Pakistan had an equal start, the differences have become discernible which are discussed hereunder as follows: Political: Constitutional India has adopted a democratic system in which the actual power resides on the people. The central and provincial cabinets are, under Art 75 (2) and   Art 164 (1), responsible to the Lok Sabha and local Assembly respectively, which are composed by popular election. Moreover, Art 326 has granted the right to vote to each person irrespective of class, creed, religion etc. after reaching the age of 18. Thus, this is a dynamic representative democracy (Basu, 23). However, soon after the birth of Pakistan, it came under military dictatorship. Though on occasions, civil governments came to power, it is primarily a military system virtually from 1969 (Agarwal, 422). Foreign Policy: India has adopted the principal of non-alignment in its foreign policy when in the post war period most of the states joined either of the two power blocs, India, along with a few other nations, adopted the policy of equidistance from them. It means the independence of action. India’s foreign policy does not allow herself to follow a previously defined path. This independence of action enables India to judge each issue in its own merits and without any prejudice (Keswani, 512). But, in order to enlist American support on the Kashmir issue, Pakistan, soon after its birth, joined the American bloc. Pakistan sought artificial strength by her alliance with America and through SEATO and the Baghdad pact (Khanna, 78). But, curiously, after the Sino-Indian war of 1962 (when America came forward with its men, machines and money to save India from a probable Chinese destruction), Pakistan entered into a friendly treaty with China, a stalwart of communist camp. It means, unmistakably, that Pakistan has no consistency in its foreign policy. Most surprisingly, while Pakistan resorted to a friendly relation with America, it is also maintaining (at least reportedly) a positive relation with the Middle Eastern states – some of whom are even arch rivals of the United Sates. Its main consideration is enmity with India. Party System India had, initially, a ‘one party dominant system’ (Morris-Jones, 215). However, with its gradual eclipse, coalition politics has spread over the country. It obviously implies some alliances and compromises among the leaders of various parties for directing the political affairs. But, Pakistan is dominated not by the political leaders, but by the military Generals. One General has captured power by removing another through military coup. Thus, politics has been dominated there by militarism and an understanding between the Government and the Opposition has been a rare affair. Religious India has accepted the principle of secularism which implies governmental impartiality in religious affairs. Its Preamble has granted ‘liberty of thoughts, expressions, faith, beliefs and worship’. Moreover, Articles 25, 26, 27 and 28 have been the sheet anchor secularism (Johari, 394). Above all, by the 42nd amendment of 1976, it has inserted the term ‘Secular’ in the Preamble. Thus, religious tolerance is the basic feature of the Indian system. But, Pakistan is an Islamic country which has accepted Islam as the state religion. However, on the morning of July 13, 1947, Jinnah declared Minorities, to whichever community they may belong, will be safeguarded. Their religion, or faith or belief will be protected in every way possible. Their life and property will be secure. There will be no interference of any kind with their freedom of worship. They will have their protection with regard to their religion, their faith, their life, their property, and their culture. They will be, in all respects, citizens of Pakistan without any distinction of caste or color, religion or creed. (qtd. in Kauba 89) However, being a typical Islamic state, Pakistan accepted Islam as the state-religion and, in most cases, knows no tolerance of other faiths. The laws are based on ‘Sheriyat’ which is claimed to be derived from the sacred Quran. In such states, ‘Ulemas’ and ‘Imams’ guide the social and religious life and a sharp discrimination exists between the Muslims and the other subjects living within the state. People belonging to other creeds such as the Christians, the Buddhists, and the Hindus etc. are looked down upon and seldom treated with dignity and honor. The public sectors hardly tolerate any of these creeds at higher designation in the organizational hierarchy. Moreover, the educational syllabus is over burdened with religious lessons instead of practical industrial requirements. Economic Economic systems of the two countries are quite different. India adopted a unique blend of the ideals of socialistic and capitalistic economies. Since the early 1950s it has been proceeding towards economies of development through Five Year Plans (Bhattacharya, 1). It is thus a planned economy with big private sectors. Since its globalization and liberalization policies of 1992, giant multinationals throughout the world has shown serious interest on the Indian market. Resultantly, India has emerged as the fastest growing and the fourth largest economy of the world (Paul, 215). However, Pakistan has adopted purely a capitalistic economy where planning has no place at all. Due to its religious intolerance, political disorders, and dictatorial environment the foreign companies are often too much hesitant to invest in that market. Natural Resources India is much richer in natural resources. It has a vast territory where different types of agricultural crops are produced and mineral resources are harvested. In comparison, Pakistan is surly poor. Rice and wheat are the main crops. It has some mineral wealth, textiles, jute and tea – (Clement, 64). Some Problems Problems Both India and Pakistan are disturbed by some acute problem. After the gradual erosion of the Congress, a multi – party chaos has gripped India and it has evoked political atmosphere. There are nearly 350 political parties and most of them are leased upon narrow opportunism. Naturally, the task of nation-building has been cast down by such trifling conflicts. Economically also, India is facing a crisis. In spite of planned endeavor for five decades, a gross disparity of income and wealth has been. Communalism is also a formidable problem. Hindu-Muslim conflict has become a common affair and there may be riots just for anything or nothing (Das, 400) In foreign affairs too, some problems seem to be insoluble. With America and China, two super-powers, its relationship is less than normal. Pakistan, its neighbor, is the worst enemy and, Bangladesh, for which it fought in 1971, has drifted far away. Pakistan is, similarly, disturbed with some crucial problems. The conflict between the Siyas and Sunnis often result in severe blow-birth. Moreover, some political parties often agitate against the autocratic Government and it ultimately results in awful bloodshed. But, above all, while there is a large-scale poverty, a considerable part of the national income is to be diverted to the war-preparation. In fact, the Government has to encourage a frenzied bellicosity in its relations with India in order to mobilize public support. In 1949, Pakistan was pushed back in Kashmir and in 1951, 1965 and 1971 it suffered a terrible defeat by India. So the Pak-rulers have been forced to adopt a war-economy, though the national poverty badly needs a peace-time growth-program. Nuclear Preparation   It is interesting to note that fear of war has compelled both India and Pakistan to enter into a race of armament. Thus, through a prolonged endeavor both of them have now become atomic power. But, it is well known that fear of war increases armament and increase of armament increases the fear of war. In this way, their rivalry has ushered in an era of permanent panic. If a war actually breaks out, it would be profitable to none, because the nuclear bombardment would surely bring about a total catastrophe for not only the belligerents but also for the entire region. For this reason, some sort of understanding is urgently necessary. Of course, Kashmir is the bone of contention between them and none is prepared to give up its claim over this strategic spot. But, unless some compromise is reached, the conflict of Kashmir might one day, obliterate the both of them from the global map. Conclusion But, by any means, they must find out a way towards the lasting peace. It is interesting to note that though Germany was divided into two parts after the Second World War. However, they have, after five decades, merged together. In this sense, India and Pakistan cannot, perhaps in the near future, mingle together in this way. But, for realistic reasons, they must come nearer and build up a workable relationship. Of course, Kashmir has stood up as the stumbling obstacle. But mutual war and conflicts can never bring about a peaceful solution. Only an understanding on the basis of ‘give and take’ policy can solve the problem which has thrice dragged them into armed conflict. Particularly, Pakistan must remember that it has no legal claim over Kashmir. Before the partition of undivided India, the Instrument of Accession offered the Princely states the right to join either of the two Dominions. The king of Kashmir (Hari Sing) duly signed a treaty with India for joining it. (Mahajan, 343). The portion of Kashmir (Pak occupied Kashmir) which is now under Pakistan’s control, was captured only by illegal infiltration by several terrorist groups. Hence, it is beyond any iota of doubt that history can go a long way in setting the problem to the right perspective. Works Cited Agarwal, R.G. Political Theory, Chandra Books, Allahabad, 1996, 422 Basu, D.D. Introduction to the Constitution of India, Prentice Hall, 1978, 23 Bhattacharya, D.C. India’s Five Year Plans, Joy Library, Calcutta, 1996, 1 Bose, N.S. Indian National Movement, Pharma K.L.M. Pvt. Ltd, 1974, 135 Chauba, K.L. India and Pakistan, Raj Kamal Publications, New Delhi, 1948, 49 Chopra, P.N. India’s Struggle for Freedom, Publications Division, 1984, 16 Das, H.H. India: Democratic Government and Politics, Himalaya Publications, New Delhi, 1991, 400 De, B. Freedom Struggle, Publications Division, New Delhi, 1992, 103 Johari, J.C. Indian Government and Politics, Vishal Publishing House, New Delhi, 394 Kauba, K.L. Inside Pakistan, Raj Kamal Publications, New Delhi, 1948, 89 Keswani, K.B. International Relations, Himalaya Publishing, Mumbai, 1996, 512 Khanna, V.H. Foreign policy of India, Vikas Publishing, Chennai, 1997, 78 Mahajan, V.D. The Constitution of India, Modern Books, New Delhi, 1979, 343 Moon, P. Divide and Quit, Modern Books, Mumbai, 41 Morris-Jones, W.H. Government and Politics of India, B.I. Publications, New Delhi, 1979, 215 Sen, S.N. History of Freedom Movement in India, New Age Publications, 1978, 263

The Role of Government in the Twentieth Century Essay

The Role of Government in the Twentieth Century - Essay Example Their was a desire for change in the culture of society. There were a lot of reforms and changes occurred in each phase of society and in all sections. The change was not only in the lifestyle of the people but also in the business and service sector. Their working method and environment was also changing according to their business. Some of the reforms and movements were Progressivism, new deal era, first and the second world war. These reforms changed the whole scenario of the 20th century. A detailed knowledge about these reforms will define the role of government and the response of people over these reforms. Progressive movement was started in 1889 but its importance was highlighted in the starting of 20th century. The progressive movement was based on the concepts of social justice, greater efficiency in government and social control. This movement was basically consisting of the middle class people and urban professionals. The people thought that the government should become more active regarding democratic reforms and in protecting laborers. Woodrow Wilson was the governor of New Jersey and became the president of United States in 1912. He started the Federal Reserve Act in 1913. This act provided the control of government over banking. He also introduced Federal Trade Commission Act that regulated the trade by taking commission from these trade corporations. He appointed commissioner to regulate these trades affairs. The appointment of these commissioners was not liked by progressives. The progressivism was exploited mostly by the white men. Women were the victims of progressivism. This resulted in the launch of National Women Party which fought against women suffrage. Black were also the sufferers of progressivism. Rich people were exploiting poor and hampering cultural ethics by making wrong use of progressivism. But above all its drawbacks progressive reform developed the culture, lifestyle, new trade methods and much more advancements. The government became more responsible towards the economic and social welfare. Middle class people became more conscious towards their right in the society. The banking procedure was changed and got under the control of government. Progressivism preserved the capitalist system. Progressivism introduced many democratic ideas from different parts of the society. This was the end of nineteenth century and progressivism was the major reform of this century Cities were the main attraction of progressive movement. The urban population wanted to develop the cities and make a place to live safer and healthier. Different parts of the society were now becoming active towards their common problem. These changes have to be done to civilize the cities without attracting America's economy. This was the main aim of progressive

Strategic Human Resources Management Assignment

Strategic Human Resources Management - Assignment Example ger responsibility requiring the involvement of different organizational capabilities is much higher than when recruitment is considered the sole responsibility of a small group of people hired for the purpose of administering recruitment activity. Armstrong (2009, p. 87) underscores that ‘No single aspect of HR strategy should be considered in isolation. The links between one area and other complementary areas need to be established so that the ways in which they can provide mutual support to the overall strategy can be ascertained.’ Burke describes the impact of incorporating Likert’s System 4 of Participative Group Management. This organizational decision led to internal habit changes and recruitment process changes. Top management representatives drove this organizational change and ensured active participation by the various departments. The recruitment process included observation of candidates in different situations and the decision of recruitment was given in the hands of the people who were to be worked with. The selection process included a feedback session with the candidate that explained the reason the candidate’s acceptance or rejection. (2002, p. 86) This experience highlights the need for an organizational view about the manner in which recruitment and selection processes should be designed, who alongside the recruitment function should be party to the process design and gauge system and manpower capabilities to sustain the processes. The recruitment function holds primary responsibility for the implementation of the process but organizational involvement is necessary to review contradictory practices and curtail unrealistic expectations. Industry performance, competitor action, customer expectation and shareholder satisfaction form the factors that determine the competitive advantage of the firm. Companies adopt hiring practices to suit the supply-demand situation of the labor market. The labor market, competitive industry practices

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Detrimental Effects of Medicating Children and Alternative Ways to Treat Behavioral Problems - Essay Example Ritalin is the number one prescription drug for children with attention deficit hyperactivity disorder (ADHD). This drug has such tremendous potential for abuse that it is classified as a controlled substance by the Drug Enforcement Agency. Ritalin is an amphetamine (in street jargon, "speed") with a lengthy list of side effects, including nervousness, insomnia, nausea, abdominal pain, loss of appetite, dizziness, palpitations, headaches, irregular heart rhythms, and psychic dependence - in short, addiction. In fact, Ritalin's appeal to drug users and its potential for abuse are so high that US House Judiciary Chair Henry Hyde (R-IL) recently filed a request with the General Accounting Office (GAO) to conduct an investigation of Ritalin abuse in public schools. In addition, class action lawsuits have been filed in Texas, California and New Jersey charging Swiss pharmaceutical giant Novartis, maker of Ritalin, with conspiracy to create the psychiatric disorder known as ADHD in order to fuel the market for their product. The latest version of methylphenidate is an extended-released tablet that will be the most expensive prescription drug on the ADHD market. ... Though promoters of the drug say it will help eliminate the embarrassment experienced by children who have to take medication at school, the drug will do nothing to eliminate the dangers of methylphenidate. In clinical studies, side effects of Concerta were virtually identical to those of Ritalin. There are natural alternatives to both Ritalin and Concerta, but you're not likely to hear about them from most conventional doctors. And if the Federal Trade Commission (FTC) has its way, you won't be able to find these products in health food stores, either. Protecting Patients or Pharmaceutical Companies Late last year, the FTC charged Natural Organics, a company that markets a natural alternative to Ritalin called Pedi-Active ADD, with making unsubstantiated claims - despite the fact that Natural Organics has submitted some 200 studies, including 18 double-blind studies, in support of its claims. According to Natural Organics CEO Gerald Kessler, the FTC has failed to produce a single study supporting its allegations. Kessler questions the FTC's motives, and I agree - it's not consumers the FTC is trying to protect, it's the profit-hungry pharmaceutical companies and their stockholders. Pedi-Active ADD is used at the Whitaker Wellness Institute and have had great success with this formulation, a combination of naturally occurring compounds that support neural function. Dimethyl-aminoethanol (DMAE), a natural compound found in anchovies and sardines, was actually used for children with ADD in the pre-Ritalin days. DMAE stimulates the production of acetylcholine, a neurotransmitter that is crucial for learning and memory, and enhances

Measuring Employee Performance - Part II Assignment

Measuring Employee Performance - Part II - Assignment Example anwhile as a public health facility, I opine that some of the goals, particularly on communication could have been made to include the provision of communicative roles to external stakeholders such as customers. As Aguinis (2013) noted, any true performance outcome should have the ability of reflecting the overall organizational culture, which I believe includes customer satisfaction. I like your post for two major reasons. First, you rightly appreciate the need for job description to be made in line with the organization’s overall mission, vision, goals and strategies† (Aguinis, 2013). Then leading up from this, you went ahead to set five metric goals which contain performance outcomes for both internal work output and external wok output. For example internally, you appreciated the need to establish effective HR programs whiles externally, you touched on maintaining good customer service. In my opinion, this approach ensures that the new employee will not only focus on the most immediate performance related attitudes that will be seen at the workplace. Rather, the employee will see a bigger performance responsibility that includes external stakeholders and thus put in more efforts to

Intellectual Property Law Essay Example | Topics and Well Written Essays - 2250 words

Intellectual Property Law - Essay Example (Harpwood 2008:408). Due to the absence of any direct or specific provisions in law to sue for intrusion of privacy by press, any claimant has to seek for limited and indirect legal proceedings like the breach of confidence. Customarily, this lies on the proof of existence of any special kind of association of confidence. In UK, relief is available when there is a breach of confidence. For instance, if information leaked during the course of professional or confidential relations like a barrister and a client where information passed on by the client should be treated as confidence, and if there is any misuse of any information or publication of the same, then it may result in a claim of infringement of confidence. These principles were laid down in cases like Prince Albert v Strange2 , Saltman Engineering Co Ltd v Campbell Engineering Ltd3 and this principle was again reconfirmed in AG v. Guardian Newspapers No 24 . Since, there is no specific law or regulation of privacy in the UK, it seems that UK is shifting towards more effective and a comprehensive privacy law immediately after the introduction of the Human Rights Act, 1988. In McKennit v Ash5, where Loreena McKennit, the folk singer succeeded against an appeal filed by an author of a book which she claimed that it infringed her privilege to privacy. It was held in this case that the claimants’ privilege to privacy was upheld by the court under the Article 8 of the ECHR, and the same was overridden by the Art 10 which offers right to the freedom of expression. (Harpwood 2008:409). In 2001, the Mirror Newspaper in UK published a news item about celebrity Naomi Campbell and the Mirror reported that Campbell was a drug addict, and she was actually receiving medical treatment by regularly visiting Narcotics Anonymous. The news item in the Mirror magazine contained some photos, which showed Ms Campbell in a NA meeting and some exhaustive information about the medical treatment received by Ms Campbell, a nd some news items appeared were claimed to be malicious. Vexed with Paparazzi, Campbell initiated legal action against MGN. The trial judge in the case of Campbell v MGN, found for the appellant. The Trial Judge was of the view that publication of confidential news by the Mirror was an infringement of Ms Campbell’s privileges under the provisions of the Data Protection Act 1998 and the laws of confidence. Aggrieved by this, MGN appealed and the Court of Appeal annulled the trial court’s findings. However, the House of Lords turned down the verdict of the Court of Appeal and upheld the trial court’s order of ?3,500 as damages to the appellant. The decision in Campbell case is of much significance as the Law Lords were of the view that there are yet no over-arching reasons for invasion of privacy in the UK. The House of Lords’ decision in Campbell case seems to have increased the present action for infringement of confidence by safeguarding the unfair usag e of personal information without the necessity to create a confidential association. (Ajmal & O’Hare 2004). In UK, the law of privacy has been entirely established by the courts and it is growing case by case basis as the Parliament has not yet accorded its serious thought about it. (Davis J 2008). However, the right to

Business Decision Making Assignment Example | Topics and Well Written Essays - 1750 words

Business Decision Making - Assignment Example Basically, reduced taxes on organizations are best for fresh firms. Low taxes would mean that new firms battling to the mainstream can retain most of their profits. Likewise, spending by the government assists fresh firms. The government is able to give out revenue by redistributing it to those new organizations through subsidized loan, grants, or other forms of spending which are driven towards new or small firms. The government may as well spend more funds to form a partnership with a fresh company. Such happens within the local and state government level. For instance, a Supermarket research organization may be awarded federal or state loans and grants in order to start up new stories of supermarket (Lewis 56). Normally there are usually disagreements over the monetary and fiscal policy. Some individuals and organizations assert that the government must redistribute funds from income taxes simply because people will gain in the long run from more establishments of supermarket stor es. Some are also arguing that the government ought to redistribute funds from business since these firms are already making lots of profits and it is very essential to have alternative stores departments. From a different perspective, many are not of the idea that the government must be involved. The reasoning is that if establishing a supermarket store is a good business idea, the funds from the government would not be in any need. The sole reason why these funds are required is because the business not efficient enough to maintain itself. So it is like the government is promoting unsuccessful firms while punishing those which have become successful. This is seen as an unsustainable cycle given that the performing organizations struggle as the worst performing ones acquire more funds. Eventually, the best performing firms will die off, only leaving unsustainable firms which would otherwise die off if it were not for this government (Alvarez 39). P2.3: Impact of APPLE company compe tition policy Apple Inc. is a multinational corporation in America. The company has a strong brand name which makes it to be considered as one of the most successful companies in the world that deals with electronics. According to Porter E. Michael, there are 5 main forces of competition in the computer industry. The following are some of the competitive forces for the Apple Company; the bargaining power of the suppliers, the bargaining power of the consumers, the intensity of the existing rivalry among its competing firms, threat of substitutes, and the threat of new competitors. The 2 most important competition forces for Apple Company include; the bargaining power of the suppliers, and the bargaining power of the consumers. The bargaining power of the suppliers is the ability of the Apple firm to negotiate some good terms which is largely influenced by the firms that it relies on. Apple is known to have good bargaining power among its suppliers since they are in a position to out source most of their manufacturing. They are also having the capacity to vertically integrate by producing some supplies on their own. This has allowed them to

Frederic Chopin's Contribution to Music Research Paper

Frederic Chopin's Contribution to Music - Research Paper Example Although he got tuition from numerous famous teachers, Chopin was fundamentally a self-taught pianist whose heretical and highly individual technique contributed to the manner in which he composed. Because of his unique talent, Frederic Chopin is recognized as a great improviser and one of the main figures in nineteenth-century classical music and the Romantic period even if he transcribed his extempore inventions-often with some difficulty (Chen 2). In addition to a pianist, his talents were beyond emulation and had an effect on other musicians exclusively as compared to the number of his performance, for instance, he performed only 30 public performances in his 30 years as a performing artist. As a result, no artist has come before, and after him has had several important works of the piano’s repertoire, or captured its soul. Therefore, in order to understand the logic behind his life, one should learn Frederic Chopin's contribution to music as compared to other artists of h is time. Chopin's musical production was entirely dedicated to his preferred instrument, the piano; therefore, at his dearth at the age of 39, Chopin’s influence on music and his effect on later authors were massive. For example, pianists currently play their music under the influence of Chopin as a great pianist, hence, a pianist without Chopin’s music is not nor recognized as a pianist, and is absurd. This is compared to English literature without Shakespeare or the Italian renaissance without Michelangelo. Thus, if Chopin had not live, there would be no Rachmaninoff, Scriabin, or even Debussy; moreover, Brahms' piano music would not be what it is currently (GagneÃŒ  76). ? 76). There are several motives that make pianists love Chopin's music, which include Chopin’s music satisfies and rewards, also the payoffs are big; in addition to that, studying it as well as breaking it down has its own recompenses as well. Moreover, Chopin’s music pleases a wide range of listeners because it is easily available and beautiful at all levels. Several pianists like Liszt’s works though advanced cannot compare their work with that of Chopin because he was the poet of piano and no artist has ever existed like him because their work lack the beauty of Chopin. Another benefit definite to Chopin’s own music is that Eigeldinger has been capable of using Chopin’s handwritten notations to verify that the tempo signs on the engraver’s manuscripts of his two books of Etudes were undeniably in his own hand. This matter of massive significance to pianists, and one had been under some discussions (Bellman 622). Generally, Chopin produced various diverse types of piano pieces, which were often used by other composers despite the fact that he created his own form of music that were original and of high standard. some artist have tried to copy Chopin’s work, for example, Beethoven’s greatest work lies on the manner in which rewrote the piano sonata in which he did only the sonata for solo piano. On the other hand, Schubert wrote something close to Chopin because he typically stuck to sonatas but also had impromptus and moments musicals, shorter and freer works whereby he at times took a musical form that already existed and reworked

Taxation and Tax Environment in the United Kingdom Essay

Taxation and Tax Environment in the United Kingdom - Essay Example When a person is resident for tax purposes in the UK but he is a foreign domicile, he is perhaps only liable for paying tax on the money which has been brought in to the UK. So if a person offshore accounts in his own mother country, but he does not use that money in the UK, he has the chances to exempt from UK taxation but if in doubt he needs to check with an accountant. There are some sorts of income on which tax is not binding. These include certain benefits, special pensions, and income from tax-exempt accounts. These are ignored as well as when working out how much Income Tax may be needed to a taxpayer. HMRC is an association which is responsible for collecting the bulk of tax revenue, as well as paying Tax Credits and Child Benefits, and strengthening the UK's frontiers. It has a huge volume of information on these matters and it can get more as the individual banks are likely to follow suit. HMRC is also committed to targeting tax evasion. "Self Assessment" is the matter of personal taxation which is used in the UK regime. It is introduced in 1996/97. Self Assessment applies to such types of taxpayers who are self-employed. Their tax affairs are so complicated that can not be fully dealt with under the normal system. For example, we can say about the directors, higher rate taxpayers and those who have more than one source of income. The phrase "self-assessment" is ambiguous because the tax will be calculated by the HM Revenue and Customs in certain circumstances or the taxpayer can use the services of an accountant to calculate the tax on his behalf. The regular income-tax system involves the filing of a return of income with the Income-tax Department along with the statement of accounts maintained if any, production and examination of books of accounts, determination of total income, issue of a demand notice for payment of tax and finally its payment.  

Practices prevent the abuse of school funds Essay Example for Free

Practices prevent the abuse of school funds Essay The education of students and the welfare situation of the staff are paramount issues in addressing school finance. The nature of the education cadre in high schools is an important part of the formal education of the young child who has in between the childhood and adolescent stages of human development. It is therefore important for he head teacher who is saddled with the responsibility of promoting education within the school to commit the available resources to the right channels to achieve the intended results of infrastructure development and provision of facilities to ensure continuity of education in the school. Some of the Infrastructure development- that needs be upheld include library, art and technical studios, computer rooms, music room; environmental sanitation, provision of teaching and learning aids, game centre and kits, award ceremony for staff and students In this age and time, it is needful to realize that education is a social and economic good; this implies that it is an avenue to build viable human capital which would contribute to , national economic wealth and health alongside the effective utilization of material, capital and natural resources within the environment. This economic good also contributes to individual health by establishing an individual as a positive force within the community where he resides. Although education does not preclude evil but its positive impact apparently outweighs its negatives. This issue is important because it informs the decision of the principal of head teacher of the high school about the judicial use of the funds available to him from various sources. What are these sources of funds to the high school? These include the federal allocation to public schools, the state allocation to schools within the jurisdiction. These two forms the socio-political source of funds, while there is the local source from payments by the attending students. Besides, there could also be internally generated funds from projects, programs and economic activities approved for and/or by the school. Realizing the economic good in education and the source of funding of schools are important tools that can contribute to stemming abuse of funds in schools especially high schools. While it is illegal to misuse funds for personal goals, aspirations like acquisition of political power or savings towards retirement, it is necessary for head teachers to realize the role of education in the growth and development of the adolescent child that attend high schools. If they realize the import this can have on the morals and social development of these kids, the propensity to embezzle schools funds would diminish in our schools. One of the practices that prevent abuse of funds includes fiscal accountability. Realizing that for every allocation by the government or payment by the attending students would be accounted for contribute to stopping the abuse of funds. This fiscal accountability is achieved by tracking fund though the means of revenue and expenditure track, monitoring of accounting transactions and auditing. As part of this measure, auditing is an inevitable tool; it includes internal and external audit. While the former uses local staff, the latter adopts using the appropriate institutions within the society which can rarely be influenced the caprices of a local head of high school. In any situation there is inconsistency in the tracking of the funds, which shows that there is need for more scrutiny of such heads. If this auditing can be effectively carried out at all levels of education especially at high schools, it would drastically change the shape of funding and spending within schools by their principals. Another equally important tool is Budgeting: this includes organizing financial transactions, balancing them through stipulated revenue and expenditure plan with a view to meeting staff needs, fund student activities and attain social and local goals. Organizations can incremental, use of school site, outcome-focused or tailored towards program planning. Balancing includes planning revenue and expenditure in such a way as to achieve a balance, deficit or surplus. The aim of budgeting is basically to draw a financial plan to meet specific needs. This gives rooms for identifying challenges and tackling them within the limit of available resources. A comprehensive budget would meet staffing needs which covers recruitment and selection, compensation, and continuous training and retraining on advancements in technological and teaching practices. It would also make provisions for student’s activities and embark of appropriate programs that can meet school and district missions. There would also be allocations for infrastructure development to cover construction works, architectural lay-out and provision of necessary education facilities. Such a budget would encompass all areas that need improvement within the school; when these goals are outlined and there is institutional will to meet them, it would be difficult to abuse funds. Usually available funds may not even be sufficient to meet needs driving fund-raising and capital programs for increased revenue generation. When purpose is not known, abuse is inevitable. This is the essence of the budget. Realizing the importance of good governance with respect to financial prudence on the morals of staff and students makes a leader a judicious custodian of available financial resources. Fiscal accountability through auditing by internal and external outfits dampens the propensity to divert school funds towards personal goals. Since knowledge does not preclude this evil, strict disciplinary measure meted to offenders who are convicted of this white collar crime is another practice that militates against abuse of school funds. These are measures that prevent misuse of school funds. REFERENCES Safeguarding School Funds by Henry Linn. 4th edition. †¢ Review of Educational Research, Vol. 3, No. 5, 399-408 (1933) 1933 American Educational Research Association Chapter VI: School Finance †¢ Does money matter? GT Burtless Policy Studies Journal, 1997 †¢ Pritchett, Lant Filmer, Deon, 1999. What education production functions really show: a positive theory of education expenditures. Economics of education review. Elsevier, vol. 18(2), pages 223-239, April. †¢ Goldhaber, Dan D. , 1996. Public and private high schools: Is school choice an answer to productivity problem. Economics of education review. Elsevier, vol. 15(2), pages 93-109, April.

Globalization And Impact Of Mcdonalds Globalization Commerce Essay

Globalization And Impact Of Mcdonalds Globalization Commerce Essay In the irreversible tide of globalization, whether developed countries or developing countries, regardless of whether it is willing, have consciously or unconsciously integrated into the process, or they will lose living space. Certain culture is linked to a certain level of economic development. Economic globalization is bound to have profound effects on global culture, so all kinds of culture are undergoing great changes under the great driving force of economic globalization. Culture has a lot to with the contemporary way of life, so globalization has a great impact on the consumers (David, 1996). In the process of globalization, many enterprises embark on a path from Localization to globalization, and McDonalds is just the example that plays an important part in the fast-food business in the world. McDonalds has made a great success in the international arena since its inception, and it has left a deep impression on the mind of many consumers. Now McDonalds is not just a restaura nt, but also a cultural symbol, which has an impact on consumers. McDonalds has implemented a series of marketing strategies in order to adapt to the cultural environment of other countries, and this changes also affect the local consumers. Now McDonalds has become a global icon, and it affects the lifestyle of people worldwide. This article mainly includes two parts: the first part focuses on human consequences of globalization, and the second section is primarily about McDonalds globalization and the impact on consumers. 2, human consequences of globalization Globalization is a new phenomenon becoming increasingly apparent since 1980s, and it is the basic characteristics of our times (Steger, 2003). Globalization is a process, which refers to the flow of material and spiritual products break the shackles of regional and national boundaries, affecting every corner of life on Earth. Globalization also includes cross-border movement of personnel. The flow of human is the highest level of comprehensive between material and spiritual movement. In the process of globalization, the most obvious feature is economic globalization. Globalization has a great impact on human, and the influence is increasing with time going on. Correctly understanding and properly dealing with globalization is conducive to promote economic development and progress of human civilization. Just as every coin has two sides, globalization also has two different effects on human. Globalization has gone far beyond the economic field and is producing a wide range of influence on the international political, security, social and cultural fields. The positive effects of globalization are as follows: the first aspect is on promoting the development of innovation. Globalization promotes the global optimal allocation of production, resources, personnel, trade, investment and finance, which reduces costs and improves efficiency. If countries would like to explore advanced development model, they must consider the factors of globalization and make use of the opportunities of globalization. The second aspect focuses on promoting the rational allocation of resources. Globalization can reasonably allocate the worldwide Capital, technology, products, markets, resources and labor. Globalization has accelerated the free flow of production factors in the worldwide and formed a unified gl obal market, which promote the globalization of multinational operations and restructuring of global industry, and maximize the optimal allocation of resources. The third aspect is primarily about boosting human civilization. Based on globalization, global issues, global interests and global governance, human may form new common values of human and new human civilization, which can break the Wests leading role of human civilization and achieve a higher surpass than Western civilization. When seeing the positive effects of globalization, at the same time, the gradual accumulation of its negative effect can not be ignored (Stiglitz, 2003). The first aspect is about instability of the world economy. Globalization strengthens the instability of the world economy, which is adverse for countries to make a development. The relationship between national economies and the world economy is becoming more closely under globalization. Each countrys economic stability will depend not only on thei r domestic factors, to a greater extent by the tremendous impact of international factors. Fierce competition and economic instability increase the difficulty of developing the national economy. The second aspect is on global economic crisis. With the increasing close of the global economic chain, it has a big possibility that a sharp rise in energy prices, serious financial order out of control, obviously big countrys economic recession may cause the global economic recession. 3, McDonalds globalization and the impact on consumers 3.1 McDonalds globalization McDonalds corporate headquarter is located in the Illinois of United States, which is an international company of possessing multi-billion dollar. Now McDonalds has become one of the largest fast food chains in the world. Since the McDonald brothers and Ray Kroc, the founders of McDonalds opened its first restaurant in the Illinois of United States, McDonalds has established more than 30,000 restaurants, located in over 120 countries and the regions around the world, and its worldwide turnover is about 10.49 billion dollars ¼Ã‹â€ Ritzer, 2006 ¼Ã¢â‚¬ °. McDonalds is developing at a rapid speed, and McDonalds represents an American way of life in many countries. McDonalds sales firmly carbonated drinks that Coca-Cola Company offers, McDonalds and Coca-Cola Company practically form strategic alliances. McDonalds around the world make appropriate adjustments and try to be in accordance with the tastes of local people. In addition, McDonalds now controls some other restaurant brands, such as Aroma Cafà ©, and Donatos Pizza. In 2008, McDonalds total revenue reached 23.5 billion U.S. dollars, net profit of 4.3 billion U.S. dollars. Ronald McDonald as one of the McDonalds signs, a symbol of harmony and friendliness, represents that McDonalds will always be your friend and community member. McDonalds is ready every now and then for children and communitys development to devote its strengths. Childrens Charity Foundation of Ronald McDonald was established in 1984, and the organization has donated more than 5 million U.S. dollars to help the children around the world. McDonalds has made a great success on a global scale. Over half of McDonalds restaurants are located overseas, which is the globalization strategies of McDonalds. McDonalds restaurants can be discovered in 118 countries and regions around the world, serving 50 million consumers everyday (Alfino, 1998). McDonalds has opened 100 new restaurants in China a year, and meanwhile, McDonalds has accomplished it s goal of 1000 new restaurants by the opening of the 2008 Beijing Olympics, which are all the certification of McDonalds globalization. The founders of McDonalds have never anticipated that their ambition has so astounding influence. The influential development of McDonalds has an impact not only on the fast-food industry, but also on the contemporary way of life, and the impact is likely to accelerate in the early 21st century. 3.2 McDonalds impact on consumers Just as globalization has two different aspects of effects on human beings, in the process of McDonalds globalization, McDonalds impacts on consumers are also different, including positive effect and negative impact. Ronald McDonald is McDonalds Chief Happiness Officer, and he has lasted for about 50 years. Previously, children, youth, parents and other market segments were familiar with amiable Ronald McDonald, who was a good brand ambassador. McDonalds corporate culture is a kind of family-happy culture, which emphasizes its influences of happy culture. Duo to its huge influences, McDonalds has an impact on eating habits of consumers. MacDonalds has three characteristics: quick, cheap and widely accepted by the public. But the feature of fast has actually changed. Fast food restaurants have changed into the conveniently leisure and recreation area, so the function has changed (Schlosser, 2002). Now the restaurants have turned into the celebration ceremony, the premises of reading and writing, birthday party places, and leisure venue for chatting. From the feature of cheap, most people only occasionally patronize, which explains that the food is not real cheap. From a deeper level, the significance of McDonalds as a symbol of American culture is more obvious than as a symbol of fast food. McDonalds has become a cultural ambassador and make more people understand American culture. The meal price of McDonalds between species has little difference, so does the consumption level and the services provided. Warm dining environment and good services attract many kinds of social groups, and McDonalds is showing a different image in all kinds of peoples minds. All kinds of people with different needs and life experience see the same thing, and their feelings also are different (Tomlinson, 1999). They grasp a point of McDonalds culture from their own perspective. McDonalds have taken a wide range of measures in the business strategy, in order to meet all levels of society and people of all ages, such as facilitates for young lovers as the Valentines corner and Childrens Paradise. And the staffs are dressed up as McDonalds uncle, aunt, and play with children. Many children are fond of the food of McDonalds and they want to patronize McDonald as often as they can. Though many young lovers may do not like the food, they also want to go to McDonalds, because the environment of McDonalds is good (Ritzer, 1996). No matter McDonalds marketing idea and McDonalds business philosophy, are all established to attract more customers, and McDonalds has more and more huge impact on eating habits of consumers. When McDonalds affect the eating habits of consumers, it also shock the culture of different countries. In the context of globalization, different cultures around the world communicate, permeate, collide and merge with each other. No strong cultural is not a real power. If countries want to become a power, they should prevent its own culture from cultural erosion. In the process of McDonalds globalization, McDonalds has a great impact on local culture, which may cause cultural erosion for residents. McDonalds transforms its marketing strategies into pursuing cool, excitement, and adventure, which has a great attraction by the young family (Paul, 1997). Young family is lack of judgment ability, and McDonalds culture may cause them making a mistake. The themes of cool, on your own decision, playing my game are very popular among young people, due to the influences of McDonalds, and these themes may have a violation comparing with local culture. For example, as long as customers shout I m lovein it at the waiter, they will be able to receive a cylindrical ice cream. Such activities are very popular with aggressive young people. Some students think that these activities are very fresh and interesting. All these may affect the native culture to some extent. Meanwhile, McDonalds have an impact on the contemporary way of life. Many children like the food of McDonalds and they want to patronize McDonald as often as they can. Some of them want to go to McDonalds and eat its food everyday, and the food of McDonalds becomes their main food. Nowadays, McDonalds has become the symbol of fashion and adventure. Some young people regard going to McDonalds as a fashion and adventure, which can demonstrate that they are the younger generation. In addition, McDonalds supplies fast food for consumers, which may affect the pace of life. Consumers tend to eat food quickly, and change their previous dietary habits. 4, conclusion Globalization has a great impact on human worldwide, and its impacts can be demonstrated from two aspects: positive impact and negative impact. Its positive impact refers to promoting the development of innovation, promoting the rational allocation of resources and boosting human civilization. Its negative impact focuses on instability of the world economy and global economic crisis. Generally speaking, globalizations positive impact on human beings outweighs its negative impact. Human beings should seize the opportunities of globalization and salute its threats, in order to make a long-term development. Globalization can be understood well by the process of McDonalds globalization (Featherstone, 1991). McDonalds can bring enjoyment for consumers, while it also affects eating habits of consumers, causes cultural erosion and has an impact on contemporary way of life. Globalization is an irresistible trend, and Globalization can give a beneficial effects on consumers as well as adverse effects. So consumers should make full use of its beneficial effects and resist its adverse effects in the process of globalization.

Company and market analysis of TRU colours

Company and market analysis of TRU colours TRU Colours is a private makeup company which provides numerous services for women of all ages. These services range from make-up application to product knowledge, bridal packages and more. TRU Colours is a sole proprietorship run by Rosie Lima. She provides services out of her own home and is also a mobile makeup artist. Mission Statement My mission is to help bring what I see on the inside, outside for everyone else to see through enhancing clients physical appearance and mental relaxation. Situation Analysis Internal Environment: Organization background Rosie Lima established TRU Colours Make-Up Artistry in 2007. TRU Colours is an unregistered sole-proprietorship completely owned and run by Rosie Lima. She completed formal training in the industry in 2009. She has a Certificate in Entrepreneurial Studies, a Diploma in Cosmetic Management, and a Spa Technician Certificate, all through Humber College. She also interned with Creatively Beautiful. Creatively Beautiful is an award-winning bridal hair and make-up service located in Brampton, Ontario, serving the Acton, Milton, Burlington, Hamilton, Markham, Peel, Halton Hills, and Greater Toronto Area. This company focuses on bridal preparation. They aim to achieve the ultimate experience in relation and pampering for the bride and her party on her wedding day. They focus on makeup application, hair styling, hair extension work, jewellery, accessories, and rentals. TRU Colours provides clients with a customized make-up application experience in the comfort of their own home or a specified location. Since TRU Colours was established, Rosie has been a freelance representative for Lise Watier Cosmetics, freelanced for Shoppers Drugmart both in-store and at their Customer Appreciation Galas, designed and applied numerous looks for photo shoots, and most recently applied make-up, alongside the team from Creatively Beautiful, for the models at the prestigious Total Wedding Show. Services Offered Make-up Design Application Bridal Packages One-on-One Shopping Trips Make-Up Skincare Lessons Make-Up Workshop Parties Financial and Non-financial Results The market for make-up in Canada increased at a compound annual growth rate of 4% between 2004 and 2009. The eye make-up category captured the make-up market in Canada and accounting for a share of 37.4%. Leading players in Canadian make-up market are, Procter Gamble Company, LOreal S.A. and Revlon, Inc. The consistent annual growth of these companies depict that the sector is growing and there are much more opportunities to be explored. Rosie Lima uses the best available make up products manufactured by the top brands to provide quality service to her clients. The industry is expected to grow at much higher rate in near future, so focus should be on targeting maximum number of clients. Study shows that the women aging between 12 -40 should be the potential target. Channels Market value is based on sales through all retail channels including direct to consumer. Toronto gives numerous numbers of options to the clients to select the make-up artists from the list that has Melissa Andre, Melissa Nicholl, Nerissa Haines, Vicki Millar etc. In such a competitive market the advertising channel will help attracting clients just for once. To succeed the retention and referral clientele building is required. Rosie Lima should offer clients the price and service that helps her to establish as a brand. External Environments: Markets A market is any one of a variety of systems, institutions, procedures, social relations and infrastructures whereby businesses sell their goods, services and labour to people in exchange for money. The makeup industry had a variety of markets. These markets range from individuals who require one time makeup application for a specific occasion, to those who want regular makeup application. These are the multiple avenues make-up artistry can take you. Advertisements Magazines Modeling agencies Movies Music videos Runway shows Salons and spas Television Theatre Bridal Makeup Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. The target market is women between the ages of 12-35. This segment of the market provides the greatest opportunity. This is because girls around the age of 12 will be beginning to experiment with makeup. Parents may be interested in teaching their adolescents how to properly apply makeup. Also girls around this age go through two major celebrations grade 8 graduation and prom. Many girls will want to look their best on these occasions which will create a demand for a make-up artistry services. Women between the ages of 20-30 are the average age to be married. This will create a high-demand for bridal make-up services. Some women may be interested in make-up consultation which will teach them the skills required to apply their own make-up. This ranges from picking the products desirable for your skin type, the appropriate colours and how to apply your make-up. These are the types of markets that TRU Colour targets. Competitive environment There are many make-up artists available across Toronto. Most of them offer various services ranging from makeup application, spa to hair treatment. Due to heated competition and availability of many artists, the rate of services is kept moderate by most businesses. When one search on the internet to find a makeup artist there are several options available and the majority of them are sole-proprietors offering various services. TRU Colours faces competition from all the local businesses but what sets them apart is the personal touch that Rosie Lima brings along with her. TRU Colours provides customized make-up application to the clients and builds a lasting relationship with most of them. The convenience of getting the make-up done is clients selected location is a unique feature that is not provided by many in the locality. Rosie has gained practical experience in the field and has related formal education as well to better her service offerings. Economic Environment Although beauty remains firmly in the list of reliable categories during the difficult economic conditions that are currently prevailing, a NPD report suggests that it has dropped to fourth place in a list of the least vulnerable consumer goods categories. According to the NPD consumer survey just 32% of respondents said they would cut back on spend for video games, while 36 percent said they would cut back for toys, 39 % would reduce spend on movies and 41% said they would reduce spend on beauty products. Economic slowdown affected this industry too. People were not ready to spend money for appealing outlook. With time as things started coming back on track, the industry is not only stabilized but is also benefited a lot. Product and service advertisements are helping make-up artist to attract clients. Pricing position might pose a threat to them when competing with less expensive product and service. Keeping this meltdown situation is mind TRU colours must offer their clients quarterly, half-yearly or yearly discount coupons, which indeed can encourage the clients to be associated with TRU colours and get benefited from their services. Demographic Environment Demographic environments consists of data and study relating to the human populations in terms of size, density, location, age, sex, origin, incomer, occupation, and other statistical information. Given below are data from the Toronto region where TRU Colour operates: Population by Age 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 7,399,926 100.0% 7.3% 7,780,466 5.1% 0 19 1,751,513 23.7% 1.5% 1,743,511 -0.5% 20 24 521,238 7.0% 7.8% 519,424 -0.3% 25 34 1,092,224 14.8% 8.2% 1,200,917 10.0% 35 54 2,299,364 31.1% 6.0% 2,315,911 0.7% 55 64 821,194 11.1% 22.5% 941,616 14.7% 65 74 479,808 6.5% 12.7% 587,833 22.5% 75 + 434,585 5.9% 6.0% 471,254 8.4% Population by Origin 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total * 7,318,725 100.0% 7.3% 7,695,077 5.1% Born in Canada (Non Immigrant) 4,280,963 58.5% 6.4% 4,435,383 3.6% Born Outside Canada (Immigrant) 2,950,531 40.3% 8.9% 3,172,951 7.5% * The total excludes persons on Indian reserves and settlements but includes non permanent residents, not shown separately. Households by Size 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 2,691,769 100.0% 9.8% 2,882,484 7.1% 1 Person 614,487 22.8% 8.0% 648,994 5.6% 2 Persons 766,956 28.5% 9.5% 821,643 7.1% 3 Persons 473,192 17.6% 9.9% 506,839 7.1% 4 to 5 Persons 713,530 26.5% 10.9% 770,321 8.0% 6 or More Persons 123,604 4.6% 13.2% 134,687 9.0% Average Household Size 2.7 2.7 Households by Income * 2010 % of Total 2015 % Change (2010-2015) Total 2,691,769 100.0% 2,882,484 7.1% 0 19,999 316,444 11.8% 248,671 -21.4% 20,000 49,999 637,624 23.7% 531,800 -16.6% 50,000 99,999 900,024 33.4% 883,147 -1.9% 100,000 plus 837,677 31.1% 1,218,866 45.5% Average Household Income $97,046 $125,308 Median Household Income $76,373 $84,718 * Canadian dollars v. Social and cultural Environment What customers like about makeup service is friendly service, good attitude elegant environment, clean fair and reasonable price, highly skilled. Most of women are interested in make-up consultation which will teach them the skills required to apply their own make-up. It is the responsibility of the makeup artist to ensure the safety of the clients while serving them. Since she deals with cosmetics which are primarily made of natural and chemical elements, there exists a risk of health hazards. TRU Colours has had no issues relating to side-effects so far and Rosie in future as well should ensure that all the products she offers are of the highest quality to both herself and the client. She in fact also has a contract that she makes her client go through and signs before offering her services. Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides avariety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. vi. Political and Legal Environment A make up certificate / diploma will prove that you have learned the various make up styles, and techniques. It will demonstrate your understanding for knowing the different skin types, and various implications make-up products will have on your clients skin. However, it is possible that you can find work opportunities without any formal education but rather based on your merit, experience and portfolio. Most importantly a make-up certificate / diploma demonstrates that you have the theoretical knowledge behind make-up application. Many employers want to ensure you understand basic hygiene, sanitation, and disease awareness. Make-up artists do not need a license to practice, but they must have some sort of training to work in a spa or salon.  [1]  This training varies from on the job training to actual certificates from community colleges or private make-up schools. There is no licensing required to be a freelance make-up artist in Canada. TRU Colours avoids all legal responsibil ity by ensuring that all clients sign a contract waiving any liability TRU Colours may have in case of emergency. vii. Technological Environment Create and maintain a positive image of professional beauty makeup service, face competition not to lower the price, only to improve service to win customers. While sales and related factors constitute the interaction of how to grasp, and has sales, gross margin is expected to be achieved and with the profit . A beauty salon on the number of daily turnover, investors, operators, it is a very sensitive and the most concern. She is focusing on her potential clients. She also identifies her competitors strength and weaknesses for development. In order to expand her services she should try new avenues in makeup artistry. Her main field is bridal makeup so she could learn different cultural trends regarding makeup. She could consider learning how to work with products such as henna. Henna is a very popular in Indian weddings. If she could adapt to different cultural trends, this would provide new avenues for income. SWOT ANALYSIS: Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Mobile makeup service à ¢Ã¢â€š ¬Ã‚ ¢ Time usage à ¢Ã¢â€š ¬Ã‚ ¢ A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Competitive prices. Weaknesses As a new entrant to the market, TRU Colours lacks brand equity that many of its competitors à ¢Ã¢â€š ¬Ã‚ ¢ Struggle to appear continually on the edge in terms of fashion and style. à ¢Ã¢â€š ¬Ã‚ ¢ Large costs associated with a start-up company. Opportunities A steady growing market that is traditionally unaffected by the economic environment. The ability to decrease marginal fixed costs as the customer base grows. Increasing sales opportunities as more people from an individual family frequents TRU Colours. Chances of getting more call flow due to customers references Threats à ¢Ã¢â€š ¬Ã‚ ¢ Competition from already established chains. à ¢Ã¢â€š ¬Ã‚ ¢ A change in traffic patterns as they relate. Critical Issues: As it is new established Makeup Artistry So, she is facing competition from established chains Sometimes she has to go out in all weather conditions She is paying for her own training and seminars There are hurdles when get calls from certain people who are not soliciting in close area Receiving calls at uneven time Some homes may not have suitable space available There is need to provide all her own equipment, and it has to be light and easy to man oeuvre from car and into clients homes She needs to take set-up time, journey time and travel expenses into account in your prices She is to take sole responsibility for building up your client base and booking appointments Marketing Objectives Increase the number of clients and thereby increasing business profit. Create awareness about the business in the local market. Update the marketing tools currently used. Implementation of new marketing techniques. Marketing Strategies Target markets:- Positioning Statement: To women who are pressed for time but want to look there best, our TRU Colours is a mobile makeup service that aims to bring out womens beauty at the convenience of their own homes. Rosie Limas target markets will be individual women between the ages of 12-35. She mainly focuses on individualised make-up application for clients who need it on special occasions, such as an awards dinner, beauty pageant, prom night or wedding. Girls between 12-18 will be beginning to learn and experiment with make-up, thus parents may be interested in a make-up consultation session with a professional to teach them proper application techniques. Also, women of all ages may have questions concerning what products are best for their skin, what colours would best compliment their complexion and furthermore, people with bad skin problems may require make-up consultation. This target is women of any age who can afford make-up consultation. Rosie Lima has a vast amount of experience with bridal makeup thus her target is brides to be. These are typical women between 20-30 the average marrying age. These women would require make-up application for themselves as well as their wedding party . This market may offer a variety of unique opportunities. Service Strategy TRU Colours make up artistry is aimed at promoting beauty for women everywhere. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides a variety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. These makeup services by Rosie Lima offers a number of differential advantages. Rosie has professional training and experience as a makeup artist which gives her an advantage over her competitors. She has a completed portfolio full of examples of her past work experiences. Clients can browse through her portfolio and choose a makeup design of their liking. Rosie Lima also has vast knowledge of various makeup products and how to use them based on different skin types. Clients experience a relaxing makeup application session at their preferred location. Pricing strategies In the make-up artist industry pricing can be determined either by service or hourly. In most salons and spas price is determined by service however freelance make-up artists have the ability to choose either pricing strategy. TRU Colours needs to have a reference price (the industry average price for the service) and then make adjustments accordingly. In the industry prices can start as low as $30 for make-up application for a special event and enter into the $100s. Make-up consultation typically starts around $40.00 an hour increases into the $100.00s.  [2]  These prices are dependent on the reputation of the salon/spa, the reputation and experience of the individual make-up artist and the types of products being used. More prestigious salons/spas set their prices much higher than spas which are just starting out. In make-up the main objective should be product-quality leadership. This is because make-up application services itself is an affordable luxury as many women are capable of applying their own make-up. Having make-up application services is about quality, and luxury. Many women want make-up application services because they want to relax and be pampered through this experience. It is not only about the services itself but also about the atmosphere and total experience it encompasses. TRU Colours charges $45.00 per makeup application service and $35.00 for teenage makeup application. Since she is a freelance makeup artist she does not charge any tax so these rates are based on a cash basis. There is a demand for this service and TRU Colour needs to ensure it does not set its prices too low because this would lead people to question Rosies skills and experience as a make-up artist. The better a make-up artist you are the higher the prices you can set. Thus Rosie should set her prices just above industry standards to ensure that people are confident in her skills as a make-up artist. The estimated costs would be fairly low for a free-lance make-up artist company. This is because the fixed costs are relatively low. The only requirements are a make-up kit with various colours, foundations, primer, toners etc. As make-up brushes. These products are long-lasting and do not require re-placement after each client. There are no employees to pay, or rent as she works out of her home or travels to customers. The variable costs would be the costs of transportation. Thus operating this business would be fairly low in cost. The pricing method selected would be the perceived-value pricing method. This is because customers have a perceived value attached to this service. It depends on the make-up artists experience, training and portfolio that customers will attach a certain value to their service. Promotion Strategies This type of industry requires a variety of promotion strategies. As a result of TRU Colours being an unregistered company most of the promotion will be done through word of mouth. A freelance make-up artist must network as much as possible and promote their business. Networking and promoting are the two most important things to land clients. A makeup artist should create business cards fit for a professional makeup artist. They should be flashy, creative, and different. This is because you are trying to attract the attention of potential clients. You are trying to show that you are creative and flashy especially in this industry. Black and white business cards just do not cut it. You need to show you understand beauty through the art on our business card. Create videos on YouTube. Many women go on YouTube to watch makeup tutorials which teach them new techniques and strategies. Also put your information under the video so they can contact you for an appointment. Also, state your formal education and experience so women see that you are trained and knowledgeable. Create a portfolio and put it in a website online. Many people browse the web for make-up artists and with a portfolio about yourself, your experience and training it could bring in potential clients. Show work that you have done in the past. Put pictures of past clients in your portfolio so potential clients have an idea of your abilities. Put a portfolio on a personal website, myspace or facebook. Social networking websites build credential because friends of friends will be able to check out your work and feel that they can trust you because someone they know, knows you. Perhaps rent a booth at a vendor fair. Bring a few friends with you to model your talents. It will attract attention. Bring your makeup artist portfolio and leave it open for people to browse through. Bring business cards and hand them out to potential clients. Offer discounted rates on make-up services and show how much you usually charge. This way you will build credibility with new clients and they can experience your talents first hand. People will be able to observe your skills and contact you later for an appointment. Collaborate with a spa/ salon. If you know people that work in a salon only specializing in hair or nails tell them to refer their clients to you. Create a few flyers and posters and ask to put them up in their spa. Seeing as the employees in this spa specialize in a different line of work it will not take away business from them and perhaps you can negotiate a deal where they refer clients to you and you refer your clients to them. Leave a copy of your portfolio in their spa/salon so potential clients can glance through it during their hair or nail appointment. This could be beneficial for both you and the salon. Distribution Strategies TRU Colours makeup artistry is a single person company. Rosie Lima is the single employee as well as owner. She provides services out of her own home or in the homes of her clients thus distribution strategies is irrelevant. There is no distribution channel involved in her business as there is no product being sold. Since the service provided requires a set of skills and experience only Rosie is capable of providing set services within her company. Financial Projection Break-Even Analysis Break-Even Analysis Yearly Projection of clients 10 Achieved target in 2009-2010 7 Average revenue $345 Yearly fixed expenditure (eye shadow, foundation, toner, makeup remover) $1,000 Average cost of visiting her clients $24 Breakeven Cost $1,247 Sales forecast Considering the future market projection, that says that make-up artistry market will encounter growth in future. Rosie Limas focus should be expend the categories of service she offer which will help her targeting the numbers and making marking more profits. Assuming the fixed cost for every 7 bridal customers comes out to be $1000 Assuming, she target general make-up customers with the fixed cost for every 10 customers @ $130 and increases by 10% with every year. Sales Forecast for TRU COLOURS Financial Year 2009-2010 2010-2011 2011-2012 2012-2013 Achieved target in 2009-2010 7 8 10 12 Average general clients 0 10 12 14 Total clients 7 18 22 26 Average Revenue 345 380 417 459 Average Revenue 0 45 50 54 Fixed Cost (bridal) 1000 1100 1210 1331 Fixed Cost (general) 0 130 143 157 Variable Cost (Average travelling) 24 24 24 24 Break-even Cost (Bridal) 1247 1646 2468 3588 Break-even Cost (General) 0 80 163 281 Profit (Bridal) 1168 1542 1740 1967 Profit (General) 0 370 431 503 Total Profits 1168 1912 2171 2470 Sales forecast graph Expense Forecast:- Rosie Lima works full-time at Humber college so she do not want to incur any variable cost because she dont want to spend money on marketing as she dont have sufficient manpower to cater the clients. She may come up with that idea sometime later. But for now her expense forecast is calculated in the sales forecast section. Implementation Plan The implementation plan for TRU Colours makeup artistry will have a number of phases to it. In order to fulfill all of the promotion strategies listed, she should outsource her plans to a variety of people. She will require a company which creates and prints business cards. This is important to for networking purposes. When she meets new clients she will be able to present them with a professional, yet creative business card in order to attract attention. She should outsource her advertising to a web-design company. This company will create a professional page on various social networking sites such as MySpace and Facebook Page in order to gain attention and interest in potential clients. She should create a professional website with her portfolio as well as information about her training and experience. As well as a service and pricing list. She should also post her company on local classified listings and websites such as Kijiji and Craigslist. This will help find new clients which will thus expand her company. She should continue working for various bridal shows in order to gain experience and build her reputation. TRU Colours needs to expand by working in more events in order to increase networking which will build a brand name for herself. Also the more experience she has the higher her reputation will increase. Evaluation and Control There are multiple ways to evaluate the progress of TRU Colours makeup artistry. Firstly, she should ask customers to fill out a feedback form. This would be very useful for her to learn how she can improve her own styles and techniques. She could also use these feedback forms as indicators of how well her services are meeting the needs of her clients. At the approval of her clients, she could put positive feedback forms into her portfolio. This will prove her credentials as a makeup artist to potential clients. TRU Colours does not have any recorded financial records. In order to have more control over the company and greater awareness of how much income the company is making and how much she is spending on products (specifically on what products), she should implement a plan to record her finances. She could use a program such as Microsoft outlook or Microsoft excel in order to keep a record of her income and expenditures. TRU Colours should also record i

Analysis :: Essays Papers

Analysis In the beginning of this year, I had lots of difficulties with this class because I did not think that writing papers in college would be so different from writing papers in high school. It was not easy at all because I did not understand many of the procedures of writing papers. I come from Puerto Rico and one of my weaknesses is the language barrier. Sometimes I did not understand what the teacher wanted and this made it more difficult for me. Another big problem that had was that my grammar was not good at all; I made mistake every time I wrote a paper. My problem in grammar was mainly verbs, commas and organization. I remember very well that many times I confused â€Å"were† with â€Å"where† on my writing. Other times, I did not know where to put commas since the rules from English grammar are different from the Spanish ones. This was a hard start for me because I had to do more than of what I expected to do for a class seeing as language and grammar we re making problems in my writing. I order for me to get better I had to ask for help because I could not do this without someone’s help. I ask the teacher to help me and she was very nice in giving me a hand, but I knew that I had to do more than that in order to pass the class with a good grade. I also used some help from other people like my friend Patricia who went through the papers with me so that I could notice my errors. Every time I did this, I improved my writing little by little. I got better at it, every time I wrote something, I got better ideas of how to organize my papers in this class and in other classes. With all this work I got very good, but I have to say that it took a lot of time in order to organize end do this kind of work right. In the end, I got to get better on writing my papers because I dedicated more time to this kind of work and because, in time, I got to understand the grammar better.

The Real Monster in Mary Shelley’s Frankenstein Essay -- Literary Analy

In this essay I will be discussing who really is portrayed as the monster in her gothic horror novel, Frankenstein or â€Å"The Modern Prometheus†. Frankenstein was written in 1816, (thought by many to be the first real science fiction novel) during the age of Romanticism and it tells the story of a selfish man, Victor Frankenstein, whose ambition conducts him to seek for supernatural powers and leads him to death. He is a young scientist, eager to discover something new, the key to life, help to make scientific advances and let other scientists get a better idea of how the body works and who after studying chemical processes and the decay of living beings, gains an insight into the creation of like, leading him to create a monster that becomes malicious, in his attempt to reach a God-like level, to see his name glorified by humanity. However, I will be concentrating mainly on chapter five as this is the point in the novel where Victor’s scientific obsession appears to be a kind of dream but near the end we are left off with the birth of the creature. The horror of his project only strikes him when it is too late, when the creature itself, comes to life. He notices this when he realised that he was trying to take the place of God, and soon, in the shear horror, he abandons him, leaving the creature â€Å"to his own devices† and he gets no nurture, from in one point of view his father. Victor’s actions are what make up This is the most important chapter in the whole novel as this is what we have been leading up to all throughout. Also in this chapter we know that Victor is very obsessive with his work and is convinced that what he is doing will be the best for society. Overall, you can easily tell, that this is a gothic horror novel, m... ...any similarities as this concept still hasn’t been overcome. Mary Shelley uses a very different kind of language techniques throughout the novel. One technique is shown straightaway right at the beginning of chapter 5 â€Å"it was on a dreary night of November†. Here Mary uses pathetic fallacy. Pathetic fallacy is the attribution of human emotions or characteristics to inanimate objects or to nature. In this case, she describes the night to be â€Å"dreary†, this tells the reader that it was a miserable night and this creates an eerie atmosphere, and the phrase â€Å"accomplishment of my toils† tells the audience that Frankenstein has a plan but we do not know what it is, and this causes tension to rise. This use of pathetic fallacy emphasizes what is about to happen, and gives us a better idea of the mood around, letting us understand what she is trying to say.

The Internet Past Present and Future Essay -- Internet History Web Cyb

The Internet Past Present and Future Introduction This report describes the history of the Internet. The report shows how the Internet was started and outlines the progress the Internet has made over the years. The World Just Got Smaller The Internet is not as new as you may think; today’s â€Å"information super highway† began as a bunch of converging footpaths in the 1960s. Many people credit the ARPAnet (the first computer network designed by the Advances Research Projects Agency) as the starting point of the Internet we all have come to know and love today, however this is not entirely true. It would be more accurate to say that the Internet grew from a number of indigenous technologies, which first started as ARPAnet, and then developed over the next thirty years to become what it is today. There have been enormous changes in the development of the Internet since it began in the 1960s revolutionizing the way people communicate and do business. The â€Å"Internet,† as defined by Microsoft ® Encarta ® 97 Encyclopaedia is the â€Å"interconnection of computer networks that enables connected machines to communicate directly. The term popularly refers to a particular global interconnection of government, education, and business computer networks that is available to the public. There are also smaller Internets usually for the private use of a single organization, called intranets. The fact that the Internet was created was a big surprise to the top leaders in computer technology. IBM president Thomas J. Watson declared, â€Å"There is a world market for about five computers,† in 1943. When Watson made this statement, he was being quite accurate. At the time, computers were not very practical, they were large, difficult to maintain and tremendously costly, the idea of linking these things together was unthinkable. Sputnik 1 The Sputnik was a major breakthrough, by launching this piece of metal into orbit; the Soviet Union proved its dominance in space technology. It also demonstrated that they had the ability to launch a nuclear warhead from anywhere in the world, at anywhere in the Unites States they desired. Leaders declared that â€Å"everything was threatened,† and a defensive response was seriously needed. The solution became visible to computer engineers, they must come up with a communication system that would not fail even if sections of it... ...ry’s borders. Even if such global control were possible, standards of international ethics and behaviour would need to first be determined. The Facts Today the internet is bigger than ever, four websites are created every second, traditional mail is being replaced with email, businesses are handing out less brochures and paper and putting the information on the internet instead, etc. The public is connecting in record numbers: about 75 000 users join the internet every day. In early 1996, more than 25 million computers were interconnected with the internet in over 180 countries, and it continues to increase at an extraordinary rate. 300 million users are expected to join the internet in the next three years! RealVideo and MP3s are providing consumers with excellent multimedia. The war continues between Microsoft and AOL (the new owners of Netscape) over who can give users the richest browsing experience possible. The internet has developed extensively over the last 30 years. The internet is now developing faster than ever, who knows where the next few years take us? Bibliography: College handouts Microsoft Encarta 97 WWW.whatis.com WWW.ask.co.uk